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4King Media | Affiliates. Audience. Revenue.Affiliates. Audience. Revenue.

Affiliates

Affiliate Marketing
& Management

Turn affiliate relationships into revenue.

As an iGaming affiliate management agency, we build, manage and scale casino affiliate networks, from partner recruitment and commercial negotiation to campaign activation and ongoing optimisation.

The goal is not to build the largest partner database. The goal is to build the most productive one.

Talk to the affiliate teamWhat's included
Raised across all clients combined
$100M+
Crypto projects assisted
30+
Casinos launched
30+
Global affiliate network

  • Offers

    • Top brands
    • Exclusive deals
    • High conversion

  • Affiliates

    • 1,200+
    • Active affiliates

  • Casino

    • Multiple brands
    • Commission models
    • Flexible terms

  • Traffic

    • Qualified traffic
    • Global reach
    • Real players

  • NGR

    • Track & optimise
    • Real-time data
    • Increase revenue

  • Players

    • 24,000+
    • Referred FTDs

  • FTD

    • Convert traffic
    • Into deposits

The network behind the numbers

Active Affiliates
1,200+
Affiliate-Referred FTDs
24,000+
Revenue Generated
$5M+
Average Revenue Per Affiliate
$4,200+

Live network growth

+32%

  • FTDs
  • Revenue
  • Active affiliates

Overview

Your affiliateprogrammeshould be arevenue channel.

Affiliate programmes can become one of the most scalable acquisition channels available to an operator. But only when they are actively managed.

Effective casino affiliate management requires constant recruitment, negotiation, activation, communication and optimisation. Affiliates need compelling commercial reasons to prioritise an operator. Campaigns need to convert. Tracking needs to be accurate.

Our iGaming affiliate management process brings those elements together within one commercial programme.

  1. Affiliate

    Partners join your programme

  2. Traffic

    Drive qualified traffic

  3. Registration

    Users sign up

  4. FTD

    First-time deposits

  5. Deposit

    Ongoing activity

  6. Revenue

    Long-term value

The complete affiliate growth engine

From recruitment to revenue. A complete partner lifecycle.

01

Build the network

RecruitQualifyNegotiate

  • iGaming affiliate recruitment

    • Review siteCA · SEOJoin
    • StreamerDE · Video
    • Comparison siteUK · PPC

    Identify partners aligned with your priority GEOs and goals.

  • Partner qualification

    Partner scorecard

    • Traffic quality92
    • GEO relevance86
    • Audience profile81
    • Commercial fit77

    Every potential partner is scored before they join.

  • Commercial negotiation

    • CPA
    • Revenue Share
    • Hybrid
    • Custom

    Terms that create long-term value for both sides.

02

Activate the network

OnboardLaunchPromote

  • Affiliate onboarding

    • Tracking setup
    • Platform access
    • Campaign briefing
    • Creative assets

    Get qualified partners live quickly and correctly.

  • Campaign activation

    • Landing pagesReady
    • BannersReady
    • PromotionsReady
    • Tracking linksReady
    • GEO targetingReady

    Everything partners need to start driving results.

    Move relationships from agreement to active campaigns.

  • Casino affiliate marketing

    • Welcome bonus100% up to $500Claim now
    • Free spins200 spins · new playersClaim now

    Ongoing creative, offers and campaign support.

03

Grow the network

ManageTrackOptimise

  • Relationship management

    • Regular communication
    • New opportunities
    • Issue resolution
    • Increased partner activity

    Keep partners active and productive.

  • Tracking, attribution & reporting

    • Registrations22%
    • FTDs34%
    • Revenue41%

    Real data to make smarter decisions.

  • Performance optimisation

    • Back top performers
    • Improve weak activity
    • Remove non-performers

    Scale what works and remove weak activity.

One network.Multiple markets.

A global affiliate network with partners across key iGaming markets.

CAUSBRUKDENOJPAU

Global partner reach

GEOs
27
Active affiliates
1,200+
Referred FTDs
24,000+

How our affiliate management process works

A proven process to acquire, activate, optimise and scale.

  1. 01

    Analyse

    Review the product, existing programme, acquisition economics and priority GEOs.

  2. 02

    Build

    Develop the commercial model, partner profile and recruitment strategy.

  3. 03

    Recruit

    Use iGaming affiliate recruitment to identify new partner opportunities.

  4. 04

    Activate

    Onboard affiliates, align commercial terms and launch campaigns.

  5. 05

    Manage

    Maintain partner relationships and identify new commercial opportunities.

  6. 06

    Optimise

    Analyse performance across affiliates, campaigns, GEOs and commercial structures.

  7. 07

    Scale

    Expand the partnerships and acquisition models producing sustainable value.

Ready to scale

Build the affiliate engine behind your growth.

Recruit better partners. Activate stronger campaigns. Optimise the relationships that actually produce revenue.

Talk to the affiliate team

Questions

Frequently asked.

What does an iGaming affiliate management agency do?
An iGaming affiliate management agency manages recruitment, commercial negotiation, onboarding, activation, relationship management and programme optimisation.
What is casino affiliate management?
Casino affiliate management is the ongoing process of recruiting, supporting, managing and optimising affiliate partners for casino operators.
Does 4King provide iGaming affiliate recruitment?
Yes. iGaming affiliate recruitment can be aligned with specific markets, player profiles and operator requirements.
What is iGaming affiliate management?
iGaming affiliate management covers the commercial and operational management of affiliate partnerships throughout the acquisition lifecycle.
Does 4King provide casino affiliate marketing support?
Yes. Casino affiliate marketing can include promotional strategy, landing pages, campaign messaging, creative support and optimisation.
Can 4King work with our internal affiliate team?
Yes. We can supplement an existing department rather than replacing it.
Which commercial models do you support?
CPA, Revenue Share, Hybrid and bespoke structures.

We're all in. Are you?

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