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4King Media | Affiliates. Audience. Revenue.Affiliates. Audience. Revenue.

Viral

Viral & Referral
Campaigns.

Turn audiences into acquisition channels.

We design and run referral marketing campaigns that activate your users, communities, creators and affiliates — turning them into measurable growth channels for your brand.

Plan a campaignWhat's included
Referral Signups
12,000+
Referral FTDs
8,900+
Launch Coordination
Multi-Platform
Creative Iteration
Real-Time
The 4King referral engine: players, creators, affiliates and communities feed incentive, creative and tracking, producing new users, registrations, FTDs and revenue.

Overview

Referral campaigns need more than
an incentive.

A referral offer alone does not make a campaign successful. Users need to understand what they are sharing, why they should share it, what the referred user receives and what they receive in return.

The campaign also needs somewhere to live, accurate tracking and creative that can be changed quickly.

Strong referral campaigns combine the mechanic with the distribution strategy. That is where 4King's streamer, affiliate, creative and acquisition capabilities become particularly useful.

  1. Audience

  2. Incentive

  3. Share

  4. Registration

  5. FTD

  6. Reward

  7. New referral

How it works

From one user
to a growth loop.

The objective isn't simply to generate referrals. It's to create a repeatable acquisition loop.

Players, creators, affiliates and communities share the referral mechanic — share, incentive and creative — producing new users, registrations, FTDs and revenue, which bring in more referrals.

Capabilities

Where we
operate.

Campaigns designed to activate users, communities and creators across multiple markets.

  • 01

    Crypto Referral Marketing

    Turn existing users and communities into an active growth channel.

    • Platform registrations
    • Wallet activity
    • Product adoption
    • Community expansion
    • Token ecosystems
    • Creator activation
    • Referral incentives
  • 02

    Web3 Referral Marketing

    Referral mechanics for blockchain-connected products.

    • User onboarding
    • Platform adoption
    • Ecosystem expansion
    • Product launches
    • Campaign participation
  • 03

    iGaming & Casino Referral Marketing

    Turn existing players into an acquisition channel.

    • Player referral incentives
    • Promotional offers
    • Affiliates
    • Streamers
    • Landing pages
    • Registration tracking
    • FTD tracking
    • Creative testing

What's included

Everything required to
build, distribute & optimise.

  1. 01

    Campaign Concept Development

    Develop the central idea, message and intended user behaviour.

  2. 02

    Referral Strategy

    Design the referral structure and incentive model.

  3. 03

    Promotional Mechanics

    Build campaign mechanics around meaningful user actions.

  4. 04

    Creative Direction

    Develop messaging and visual concepts that can work across multiple channels.

  5. 05

    Campaign Assets

    Produce relevant digital assets for campaign distribution.

  6. 06

    Landing Pages

    Build focused campaign journeys where required.

  7. 07

    Streamer Activation

    Use creators to expand distribution.

  8. 08

    Affiliate Activation

    Activate affiliate partners where they support the campaign.

  9. 09

    Community Activation

    Coordinate relevant communities around campaign launches.

  10. 10

    Multi-Platform Coordination

    Synchronise activity across distribution channels.

  11. 11

    Tracking & Attribution

    Measure referrals, registrations, FTDs and other conversion events.

  12. 12

    Real-Time Creative Iteration

    Adjust messages and creative according to live performance.

13

Post-Campaign Analysis

Identify successful mechanics and convert campaign learnings into future growth opportunities.

Process

How we work.

A proven process to acquire, activate, optimise and scale.

  1. 01

    Concept

    Define the campaign idea and desired user action.

  2. 02

    Build

    Develop referral mechanics, creative, landing journeys and tracking.

  3. 03

    Activate

    Launch activity across relevant audiences and channels.

  4. 04

    Distribute

    Use creators, affiliates, communities and social channels.

  5. 05

    Measure

    Monitor referral and conversion performance.

  6. 06

    Iterate

    Adjust creative and campaign variables while activity is live.

  7. 07

    Scale

    Increase focus behind the strongest audiences, messages and mechanics.

Global reach

Activate audiences worldwide.

Run referral campaigns across different markets, communities and platforms.

  • Multi-platform distribution

    Deploy campaigns across iGaming, crypto and Web3.

  • Localised campaign strategy

    Adapt offers and creative to each market.

  • Track performance globally

    See real-time results across regions, channels and audiences.

Why 4King

We don't just build referral campaigns.
We build the distribution around them.

One acquisition system. Multiple channels. Real commercial value.

  • Campaign strategy

    Built around a clear acquisition objective.

  • Creative

    Designed to drive action and sharing.

  • Creator access

    Direct relationships with top talent.

  • Affiliate network

    Proven partners across key markets.

  • Tracking

    Accurate measurement and attribution.

  • Optimisation

    Improve campaigns using live performance data.

Who it's for

Built for brands with
something worth sharing.

  • 01

    Crypto & Web3 Projects

    Turn users and communities into measurable growth channels.

  • 02

    Casino Operators

    Turn existing players into acquisition channels.

  • 03

    New Brands

    Build referral mechanics into the launch strategy from day one.

  • 04

    Established Companies

    Activate existing audiences without relying entirely on paid acquisition.

  • 05

    Internal Marketing Teams

    Extend campaign strategy, creative and distribution capabilities.

Ready to scale?

Turn your audience
into distribution.

Build referral campaigns that give your audience a reason to share — and give your business a measurable acquisition channel.

Plan a campaign

Questions

Frequently asked.

What is crypto referral marketing?
Crypto referral marketing uses existing users, communities and incentives to introduce new participants into a crypto product or ecosystem.
What is Web3 referral marketing?
Web3 referral marketing uses referral mechanics to support user acquisition and growth for blockchain-connected products.
What is iGaming referral marketing?
iGaming referral marketing encourages existing audiences to refer new casino or gaming users through structured campaigns.
What is casino referral marketing?
Casino referral marketing uses existing players, incentives and campaign mechanics to attract new depositing users.
What is crypto viral marketing?
Crypto viral marketing uses creative, communities, creators and campaign mechanics to generate rapid attention and participation around a crypto product or project.
Can campaigns include streamers?
Yes. Streamers can be incorporated directly into distribution.
Can affiliates support referral campaigns?
Yes. Affiliate partners can be used alongside referral mechanics where appropriate.
Do you optimise campaigns after launch?
Yes. Real-time creative iteration tied to campaign performance is one of the key elements of the service.

We're all in. Are you?

Partner with us